Managing objections and the close are the most important parts of the sale but are so often handled badly. We are not good at closing the sale. In a recent study undertaken by a local security company, salespeople ask for the business in only 34% of the time and this is not unusual. In this work we make the close simple but very effective, and take the lid off all those difficult objections.

• Learn when to Close and when not to Close
• Find out how Closing can be fun
• Learn four steps to Closing any Sale
• Discover the different types of objection and how to handle them
• Objections are opportunities, find out how to look forward to them